The short answer
Drop your product photos onto the tool below. Platform is already set to Amazon (2000 x 2000) and Product size in frame to 85 percent. With Remove the background with AI switched on, the tool cuts out the product, trims it to its edges, centers it on pure white and saves a JPG ready to upload as the main image.
Then look at each result the way Amazon will: is it the real product, complete, with nothing added? The tool handles background, size and fill; the content of the photo is still your job.
Try it here: Amazon product image
Open the full tool pageAmazon main image rules, one by one
The main image is the one shoppers see in search results, so Amazon is stricter with it than with the other images. A main image that breaks the rules can cause the listing to be suppressed from search until it is fixed. The core rules for most categories are below; some categories, such as clothing, jewelry and books, add their own details, so check the style guide for your category in Seller Central.
| Rule | What it means in practice |
|---|---|
| Pure white background | RGB 255, 255, 255 everywhere around the product, not off white or light gray |
| Product fills about 85% | The product takes up most of the frame, with a thin even margin |
| Size for zoom | At least 1000 pixels on the longest side; larger, such as 2000, shows more detail |
| Real photograph | A photo of the actual product, not a drawing or a mockup |
| No added text or graphics | No logos, watermarks, badges, borders, color blocks or price stickers |
| Only what is sold | No props or accessories that are not included in the box |
| Whole product visible | Nothing cut off at the edges of the image |
| File type | JPEG is preferred; PNG, TIFF and non animated GIF are also accepted |
Why 85 percent and 1000 pixels
Search results show the main image as a small thumbnail next to dozens of competitors. A product that fills 85 percent of the square looks large and clear there; one that fills half of it looks small and cheap, even if the photo is excellent.
The 1000 pixel threshold enables zoom on the detail page. Below that, shoppers cannot hover or pinch to see texture, stitching or labels, and conversion usually suffers. A 2000 x 2000 image gives zoom plenty of room and still uploads quickly. Images that are only a few hundred pixels are a common reason a listing looks blurry on large screens.
Shooting product photos that pass
You do not need a studio. You need soft, even light, a steady phone and a background that contrasts with the product.
- Light: shoot near a large window on a cloudy day, or with two lamps from the left and right. Avoid direct sun and a single flash, which create hard shadows.
- Background: plain paper or a sheet in a contrasting color, white behind dark products, gray or colored behind white products. The tool removes it, but contrast helps the cutout.
- Distance: step back a little and zoom in slightly, so the product is not distorted like a close up wide angle shot, then frame it so it fills most of the screen.
- Resolution: use the highest resolution your phone offers. If the product is small in the frame, the tool has to enlarge it and the row warns you that it may look soft.
- Angles: the main image is usually the front or a three quarter view. Shoot back, sides, details, labels and the product in use at the same time for the additional images.
Common rejections and fixes
- Background not pure white: phone photos of white sweeps are usually light gray. Run them through the tool with AI removal, or with it switched off if the background is already very clean.
- Product too small: raise the fill or crop tighter. 85 percent is the target; going well below it wastes the thumbnail.
- Text added to the image: badges such as Best Seller, 2 for 1 or Free Shipping are not allowed. Text printed on the product or its packaging is fine.
- Extra items in the shot: remove props, hands and decorations from the main image. Use them in lifestyle photos instead.
- Cut off edges: the whole product has to be in the frame. The tool trims to the product and adds an even margin, so nothing touches the edge.
- Shadows and reflections: the tool keeps only the product on plain white, without a shadow under it. If you want a soft shadow, add it in an editor and check that the background stays pure white.
Shopify, Etsy and eBay in brief
Other platforms are less strict about the background but have their own preferred sizes. The tool has a preset for each, and the same photo can be run through several presets. Rules change from time to time, so check each platform's current guidelines before a large upload.
| Platform | Size in the tool | Background | Notes |
|---|---|---|---|
| Amazon | 2000 x 2000, 85% fill | Pure white required on the main image | No text, logos or props |
| Shopify | 2048 x 2048, 80% fill | Your choice, white keeps grids even | Square images keep collection rows tidy |
| Etsy | 2700 x 2025 (4:3), 80% fill | Your choice, styled photos are common | Thumbnails are cropped, keep the product centered |
| eBay | 1600 x 1600, 85% fill | Plain background recommended | No borders, text or added artwork |
Tips for a consistent catalog
Use the same platform preset and the same fill for every product. A mug and a lamp then reach the same distance from the edge, and your listings look like they belong to one brand.
For variations such as colors, shoot every version in one session with the same light and run them in one batch. Download all as ZIP keeps the file names of your originals, which makes matching images to SKUs easier.